Sacred Grooves - Marketing Collaterals for a living forest
About the project
Date:
Mar 9, 2025
The idea was simple: make people feel the forest’s calm in their everyday urban spaces, building emotional recall and driving interest for the retreat.
Posters, Social Media content & Standee conceptualised and designed by moi!
I led the strategy and visual execution for a marketing campaign that introduces Sacred Grooves through sensory cues rather than loud ads.
Swipe to hear a living is a series of Instagram carousel posts where users can hear natural sounds like rain brushing against leaves or wind moving through open fields when they swipe to the slide with the video.
It creates a pause in everyday doom scrolling, inviting people to slow down, feel, and reconnect for a moment.The poster series ties back to the five senses and nature. The visuals are designed to evoke feeling and spark a desire to reconnect with the forest.
The standee is designed with its function in mind while maintaining the same visual language as the posters and social media posts.