PRANALICORE

PRANALICORE

PRANALICORE

Coke, But Make It a Party Pack

An AI-powered reimagining of Coca-Cola’s static ads, blending sharp brand analysis with bold creative execution. The result: a fresh, social-first idea "The Coca-Cola Birthday Fun Pack"
An AI-powered reimagining of Coca-Cola’s static ads, blending sharp brand analysis with bold creative execution. The result: a fresh, social-first idea "The Coca-Cola Birthday Fun Pack"
An AI-powered reimagining of Coca-Cola’s static ads, blending sharp brand analysis with bold creative execution. The result: a fresh, social-first idea "The Coca-Cola Birthday Fun Pack"

About the project

I studied Coca-Cola’s tone, visuals, and brand codes to understand how they spark emotional connection. Then I created an AI-driven campaign introducing a playful birthday-themed pack that brings people together in a fresh, Gen Z-friendly way.
I studied Coca-Cola’s tone, visuals, and brand codes to understand how they spark emotional connection. Then I created an AI-driven campaign introducing a playful birthday-themed pack that brings people together in a fresh, Gen Z-friendly way.
I studied Coca-Cola’s tone, visuals, and brand codes to understand how they spark emotional connection. Then I created an AI-driven campaign introducing a playful birthday-themed pack that brings people together in a fresh, Gen Z-friendly way.

Date:

Sep 18, 2025

Project Details

Brand studied: Coca-Cola
Campaign type: Static ad campaign using AI
Angle: A new feature/product — Coca-Cola Birthday Fun Pack
Core insight: Coke is built on connection, celebration, and shared moments.
Concept: A pack of cans where each can includes a “fun birthday prompt” encouraging group interaction (games, dares, questions).

Research Conducted

  • Studied Coca-Cola’s core messaging, visual codes, colours, and typography.

  • Analysed their Instagram style — product-first shots, warm social moments, tight compositions.

New Campaign Development

  • Created a birthday-themed feature rooted in connection and celebration.

  • Designed AI-generated static ads aligned with Coca-Cola’s global identity but with a playful twist.

What I Did

  • Broke down Coca-Cola’s tone, visuals, and brand codes.

  • Found the insight: Coke = shared moments + celebration.

  • Conceptualised the Birthday Fun Pack as a fresh feature.

  • Directed and generated AI-powered static ads.

  • Aligned everything to Coca-Cola’s existing communication style.

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