Cheek'd Up, The Toothbrush brand for Gen Z
About the project
Date:
Nov 26, 2025
Project Details
Cheek'd Up flips brushing from a chore into a vibe.
I designed the packaging and visual identity to feel fun, contemporary, and instantly shelf-stopping, while still staying functional and clear.
Things I Did
Conceptualised and designed the brand identity.
Designed the packaging.
Developed the visual identity (colour palette, typography, graphic style)
Created brand-led visuals for digital and portfolio presentation.
Ensured consistency across all touchpoints.
Tried to show my wit through copy on the packaging.
