Bisleri - The Name Matters

When it comes to Bisleri.. the name truly matters.

About the project

Bisleri gets duplicated a lot. Same-looking bottles, wrong spellings, zero trust. Simple message, strong visual, and a print ad that makes you stop and look twice.

Date:

Dec 18, 2025

Project Details
Bisleri faces a long-standing issue with counterfeit products that look almost legit but aren’t.
Our idea flipped this problem into the message itself.

Our campaign, Name Matters, tells people to pause and actually read what they’re buying, because one letter off can mean it’s not Bisleri at all.

The initiator ad was designed to spark curiosity, not explain everything.

It features a collage of well-known brands commonly duplicated through spelling errors, placed together to highlight how widespread the issue really is.

The copy - “Oh, so we are not the only ones?” acts as a moment of realisation..

The launch ad visually places the original Bisleri bottle at the centre, surrounded by look-alike bottles with subtle spelling changes.

A verification cue highlights the authentic product, reinforcing the idea that water deserves the same level of checking as anything else we consume.

Things I Did

Designed the main campaign newspaper ads.
Translated the campaign insight into a clear visual system.
Created hierarchy to spotlight the authentic Bisleri bottle.
Ensured continuity with the initiator ad and overall campaign tone.